Telekom Srbija is intensifying its focus on artificial intelligence (AI) and startup investments. The company plans to hire 50 AI engineers in 2024 as part of a larger initiative to recruit 500 engineers over the next four years.
The company aims to develop cutting-edge AI technologies to drive innovation and enhance its competitive edge. CEO, Vladimir Lučić, emphasized that these efforts are critical for transforming Telekom Srbija into a leader in digital services and strengthening its technological capabilities.
In parallel, Telekom Srbija continues to invest in Serbia’s burgeoning startup ecosystem through its venture fund. Over the past three years, the fund has backed 15 startups, with the long-term goal of fostering a “unicorn”—a startup valued at over USD 1 billion. Lučić explained that the company’s commitment to supporting startups is part of a broader strategy that aims to cultivate homegrown innovation and strengthen the regional tech industry.
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Expansion and 5G Push
The company has also been expanding its international footprint, with a growing presence in the U.S. market. Currently, it has nearly 10,000 TV and mobile services subscribers and is leveraging the AT&T network to provide coverage. This marks an important milestone in the company’s strategy to expand its offerings outside of Serbia and solidify its position in the global market.
The company’s commitment to transparency was underscored by its recent Initial Public Offering (IPO) on the European stock exchange. Lučić noted that the IPO demonstrates Telekom Srbija’s openness to investment and dedication to maintaining strong corporate governance.
Telekom Srbija’s plans include a significant push to expand its 5G network, which is expected to play a key role in the company’s future growth. In addition to network development, the company is broadening its media offerings to include new content categories, such as financial, sports, and business news. These moves are designed to increase the value of Telekom Srbija’s services, catering to a diverse range of customer interests and demands.
By investing in AI talent, startups, and new technologies, Telekom Srbija is positioning itself as a forward-thinking player in the global telecommunications and technology sectors, focusing on innovation, transparency, and international growth.
