Proximus Group has selected Amazon Web Services (AWS) to provide global cloud infrastructure to modernize and unify its business.
Through the multi-year deal, Proximus Group will leverage AWS’s portfolio of services, including generative AI (GenAI) solutions, to support a data-driven expansion of its products as the company strives to become a global leader in digital communications, digital identity, and connectivity.
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As part of its modernization journey, Proximus Group will support its builder community by unifying data ecosystems across Proximus Global’s core Connect, Engage, and Protect products and services portfolio. This will ensure:
- Better accessibility and analytics, consequently upholding regulatory compliance.
- Streamlined digital identity and Communication Platform-as-a-Service (CPaaS) modernization by leveraging artificial intelligence (AI) and machine learning (ML) to improve scalability and cost-efficiency.
- Network cloudification by shifting to a hybrid cloud-based network to reduce costs, optimize efficiency, and enable global expansion.
To support these initiatives, Proximus Group is also accelerating employee cloud expertise through training and certification programs.
Using Amazon Bedrock, a fully managed service that offers a choice between high-performing foundation models from leading AI companies like AI21 Labs, Anthropic, Cohere, Luma AI, Meta, Mistral AI, poolside (coming soon), Stability AI, and Amazon, through a single application programming interface (API), will allow Proximus Group to experiment with the latest foundational models along with a broad set of features needed to build safe, private, and responsible generative AI applications. Using Amazon Bedrock, Proximus Group has already built its customer-facing chatbot, Roubot, which provides more guard-railed responses while interacting with customers.
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Expanding SaaS and AI through Strategic Partnerships
Proximus Group also recently joined the AWS ISV Accelerate Programme and will expand its Software-as-a-Service (SaaS) offerings through AWS Partner Network and AWS Marketplace, creating new revenue streams and market opportunities.
Guillaume Boutin, CEO of Proximus Group, said, “This agreement marks a pivotal moment in our relationship with AWS. By strengthening our collaboration, we aim to enhance our cloud capabilities and position Proximus Global for future growth and innovation. We will accelerate our innovation initiatives, particularly using AWS’s AI, ML, and generative AI solutions, continuing to build on our existing success with Protect and Engage capabilities.”
Fabio Cerone, Head of Telco Industry Business Unit EMEA at AWS, added, “By leveraging AWS’s depth and breadth of services, Proximus Group is able to find innovative ways to deliver digital solutions to customers around the world, Proximus Group is already experimenting using Amazon Bedrock, and we look forward to working with them to leverage technology to improve the performance and reliability of its digital services.”
