Bouygues Telecom’s subsidiary Keyyo was rebranded as Bouygues Telecom Enterprises Keyyo as part of a restructuring that included the appointment of Stéphane Jouhaneau as the unit’s MD. Keyyo operates enterprise solutions for small and medium-sized enterprises (SMEs), offering a range of telecom and security services to businesses. The entity has retained its name since its full acquisition by Bouygues Telecom in 2019.
Jouhaneau has been the director of B2B services for Bouygues Telecom Enterprises since 2019. Jouhaneau’s new responsibilities will include implementing and deploying “new digital distribution channels” and “strengthening existing synergies” with its parent company and partners. The executive will also oversee the brand’s subsidiary, Apizee, which provides video assistance tools to businesses. Jouhaneau joined Bouygues Telecom in 2001. Prior to his current position as director of B2B services, Jouhaneau held various technical positions in the company’s network department, including fixed data architecture and cybersecurity.
Rebranding Outcomes
The rebranding of Keyyo to Bouygues Telecom Enterprises Keyyo marks a strategic initiative that aims to capitalize on digital transformation trends and strengthen the company’s market positioning. By implementing new digital distribution channels, the company aims to extend its reach to a wider audience, leveraging online platforms and digital marketing strategies to attract and engage customers more effectively. This expansion into digital channels not only enhances accessibility but also fosters a more interactive and personalized customer experience, driving customer satisfaction and loyalty.
Simultaneously, the reinforcement of synergies with Bouygues Telecom and its partners signifies a commitment to collaboration and innovation. By aligning goals, resources, and capabilities, Bouygues Telecom Enterprises Keyyo can tap into a broader ecosystem of expertise and resources, accelerating product development and market penetration. Strategic alliances and partnerships enable the company to diversify revenue streams, mitigate risks, and explore new growth opportunities, while also fostering a collaborative environment that encourages collective innovation and value creation. Overall, these combined efforts place Bouygues Telecom Enterprises Keyyo in an advantageous position that will ensure sustained growth and competitiveness in the ever-evolving telecom landscape.
