Bouygues Telecom has officially acquired La Poste Telecom from La Poste Group and SFR.
Operating under the La Poste Mobile brand, the deal also includes an exclusive distribution agreement involving La Poste, La Poste Telecom, and La Banque Postale. This strategic move is set to increase Bouygues Telecom’s mobile customer base. Additionally, it grants Bouygues access to La Poste’s extensive distribution network, comprising 7,000 post offices.
Following its acquisition, La Poste Telecom, chaired by Julien Tétu, is now a subsidiary of the Bouygues Telecom group. The company employs 400 staff members and reported sales exceeding EUR 300 million in 2023.
Related: Bouygues Telecom Secures Green Light for Acquisition of La Poste Telecom
Benoît Torloting, CEO of Bouygues Telecom, said, “This strategic move with the La Poste Group underlines our ambitions in the B2C market. It’s a source of great pride to combine our two brands that enjoy the robust values of a strong local presence, expertise, and agility. I’m proud to bring La Poste Telecom’s 400 employees onboard. Together, we aim to deliver the best digital experience for La Poste Telecom’s current and future mobile customers.”
Julien Tétu, Chairman of La Poste Telecom, expressed pride in the company, joining Bouygues Telecom, and the Bouygues group. He highlighted the group’s well-thought-out strategy to further develop the La Poste Mobile brand, built on a deep understanding of its core success factors.
“This deal brings together the best of both worlds by combining the continued growth of this excellent La Poste brand through one of the country’s best local networks—the post office network—with the exceptional expertise of Bouygues Telecom’s people. Thanks to its long-standing reputation as a pioneer of innovation, along with its excellent network, Bouygues Telecom will take us to the next level,” Tétu concluded.
