Sitetracker has revealed plans to deploy its software at EuroTeleSites to enhance the efficiency of wireless infrastructure deployments throughout Central and Eastern Europe.
The new system aims to streamline product and asset management and leverage proprietary data for strategic decision-making.
EuroTeleSites, which manages over 13,500 sites across six countries in the region, oversees a vast network of critical infrastructure for wireless service providers. In response to increasing customer demands, the company is transitioning from its outdated asset management system to Sitetracker’s modern platform, which offers improved usability and integrated data analytics.
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Forming the Infrastructural Backbone of Digital Society
The Sitetracker product suite, designed with telecom industry best practices in mind, provides a comprehensive ecosystem for the sector. Its prebuilt, intelligent templates and workflows, developed from extensive industry experience, will support EuroTeleSites as it rapidly adapts to customer needs.
Lars Mosdorf, CFO, EuroTeleSites, said, “The approximately 400,000 mobile towers of all telcos and towercos throughout Europe form the infrastructural backbone of an increasingly digital, mobile society. As a tower operator, this requires close coordination with customers, authorities, landlords and suppliers—from site selection to construction and maintenance.
“Sitetracker helps us synchronize all the necessary information across countries in real time and use it more effectively. With the introduction of Sitetracker, we are creating state-of-the-art support for our team and the basis for big data analytics, machine learning (ML) and, in a later step, digital twins.”
Giuseppe Incitti, CEO of Sitetracker, emphasized that to fully leverage digital transformation benefits, such as substantial cost and time savings, companies need to rethink and enhance existing processes through data utilization. He noted that Sitetracker provides telecommunications companies and towercos with tools to facilitate this transition effectively, enabling them to operate with clear, real-time information and prioritize customer service efficiency. Incitti expressed anticipation for a continued positive partnership with EuroTeleSites.
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