The Faster Britain bus has been launched at ITS’s headquarters in Daresbury. The branded double-decker will travel the length and breadth of the country to promote the company’s gigabit-capable full-fiber network, which was designed specifically for the United Kingdom’s business use.
The bus, emblazoned with Faster Britain branding, will embark on a grand tour of the UK, visiting 70+ networks and collaborating with ITS’s 500-strong partner base.
Starting from ITS’s headquarters in Daresbury, the bus will travel across the country, providing hands-on demonstrations to help visitors understand and use next-generation connectivity. It will hold training events, meetings, and implement digital inclusion initiatives in collaboration with its technology partners.
Prizes, including a monthly ‘spot the bus’ draw, will also be distributed via social media channels.
Transforming Operations and Driving Growth
Following its launch at Daresbury Park in Halton, it will embark on a UK tour, visiting approximately 98% of the Faster Britain network, including key locations from Liverpool to London, Birmingham to Brighton, and everywhere in between.
Andie Walton, Head of Marketing at ITS, said, “Our Faster Britain bus is doing more than going on tour; it’s a mission to educate and connect businesses across the UK with high-speed, reliable connectivity, as well as help them navigate and thrive in a digital world.”
“We’re moving closer towards the copper switch off in 2025 and the government’s target for providing access to full-fiber connectivity. We’re doing our part by taking a multi-faceted approach to support our partners and the UK’s business community as they utilize ultrafast speeds and prepare their businesses for the future,” Walton added. “This bus and its tour symbolizes our commitment to making gigabit-capable connectivity accessible and understandable to all. Throughout its journey, the bus will host connectivity clinics, providing practical advice and insights into the transition from copper to fiber. It aims to educate and empower businesses, showcasing how faster, more reliable internet can transform operations and drive growth.”
