IBM, in collaboration with Amazon Web Services (AWS), has opened a new Innovation Lab in Bucharest, Romania. Located at the IBM Client Innovation Centre, the lab will serve businesses across 22 countries, providing access to cutting-edge technologies, including agentic artificial intelligence (AI) and generative AI (GenAI) solutions built with Amazon Bedrock, Amazon Q, Amazon SageMaker, and IBM watsonx on AWS.
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The new lab is designed to drive modernization in the automotive, energy, utilities, manufacturing, and healthcare industries. It will help organizations accelerate cloud and mainframe application transformations by leveraging AI-driven solutions tailored to their needs. Businesses can work closely with IBM’s AWS-certified experts to develop, test, and implement innovative AI applications in a controlled environment. Prototyping new technologies will be a key feature, allowing companies to explore emerging solutions before committing to full-scale deployment.
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This Innovation Lab builds on the growing partnership between IBM and AWS, following the successful launch of a similar facility in Bangalore, India, in 2023. Positioned as a central hub for AI and cloud expertise, the Bucharest lab will expand IBM’s AI-driven services across Europe, the Middle East, and Africa. With over 1,200 AWS-certified professionals based in Bucharest, the center will play a pivotal role in advancing cloud and AI solutions that will help businesses modernize legacy systems and embrace more efficient, future-focused technologies.
By combining IBM’s deep industry expertise with AWS’s scalable cloud solutions, the lab will serve as a launchpad for businesses aiming to transform their digital strategies and accelerate their AI journeys.
